Dissecting the brief

I decided to dissect the brief so I could understand it more clearly and see what I need to include in the design.

Hobson Brewery - Real ales in 500ml
Oldfields Orchard - Cider in 500ml 

Sustainability is an important part of the business:
- wind power
- geothermal technology
- reduce carbon emissions
- local farmers

What it needs:
- integrated handle
- window that shows bottles
- Hobson's branding
- a good gift idea
- a sturdy construction
- a second use
- holds 6x bottles
- 2 logos/ colour schemes + bowlers hat
- glueless packaging
- biodegradable material
- under £1 per box
- flat pack (originally)
- strong and durable

Create a bottle holder for 6 ciders/ ales.


My next plan is to research in to existing bottle carriers before designing four initial ideas.