Hobson's live by a simple ethos which encompasses everything that they do:
Locally SourcedCommitted to using locally sourced ingredients where ever possible.
AuthenticUnique beers are a result of the unique way we approach our business and brewing.
TrustworthyCommitted to the highest, honest and ethical standards of business and brewing.
TargetedBusiness and brewing with our customer in mind.
InnovativeStrive to look for new ideas and technologies to aid our business.
EnvironmentalCommitted to working toward sustainable and regenerative practices.
The Hobson's Brewery is very much about sustainability, and is the main reason for the brief on this module. They are also supporting the region, its people and its resources, whether it is music festivals or village cricket, working in partnership with communities and publicans you will always find the brewery at the heart of its community.
A few examples of what the Hobson's company do to reduce their carbon footprint is; capturing rain water from the extensive roofs, and utilise it for vehicle washing, general wash-down, hand wash and toilet flushing. Water harvesting, wind power, hop recycling are just some of the ways they make the most of green technology, and making the most of what is around them.
They locally source all the ingredients that are in the beers. Hobson's also have created a self imposed 'Cask in 50' rule, that means, they will only deliver cask beers no further than 50 miles from the brewery. Which is not only has environmental benefits but also helps ensure the beers are enjoyed at their very best, every time.
Because the company is very much about sustainability and when at the briefing, talked about how they want to produce packaging that will have as little impact on the environment as possible, so to think about what materials to use, how much material to use, and also to focus on a secondary use which I think I would like to link to the environment.
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