Linking Hedgehogs to Hobsons

As part of my feedback about my product, was how does hedgehogs link with the Hobsons brand, was there already a link there or would I have to create one. 

At first I couldn't find/ think of a link, but after going to a local garden centre, I found them selling the Hobsons products, and to my delight, a hedgehog themed beer, where the bottle is associated with the British Hedgehog Preservation Society!

 

This was a great find and meant that my idea has a lot more meaning behind it, I decided to look into the Hedgehog Preservation Society to get a better idea of the company.

www.britishhedgehogs.org.uk

I found the website, which unfortunately is still underconstruction but they do have Facebook links, and other social media, but I couldn't find any links to Hobsons, which is unfortunate but at least now I know that my idea is a lot more stronger than before.