I have made a set of instructions on how to make a hedgehog home with the Hobsons carrier box that I am designing.
The first image you see (above) is the instructions just on its own, which is what I created first. I wanted to use a more sketchy style so that it feels more 'homemade' and just seems more of a crafty style I think. The highlight green shows what the instructions are talking about in each stage. I tried to keep it really simple diagrams and statements as to not over complicate or confuse anyone.
I then, decided to make it into a leaflet style, I think I will still play around with the format of this, but this is just a first draft. I added a social media aspect to it, as I think that it would be a fun and good way of getting more people on the Hobsons Facebook page, getting people interacting online. By asking the consumer to make this, and then photograph and upload it to the page, intises them to 'enter the competition' while taking part in helping the environment - showing that Hobsons, care about the environment, and leads them to the website where they would find out more about company.
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