This video was very visual, it had graphics accompanying facts and figures about what they intended to do with this design, and showing the consumer how this impacts the environment in a positive way.
They show: using less waste; new life cycles; reducing the amount of materials; reducing the energy output; changing the materials.
This video was all about educating the consumer in showing them what PUMA are doing to help the environment and a big way was to cut down on the amount of packaging, this did this by taking away the shoe box including the paper padding and protective padding, and simply use a cardboard sleeve that has no extra gluing or attachments, it simplu slots together to protect the shoes. Then there is a bag that slips on top to create a outer layer, you can then re-use this bag again and again - prolonging the life of the packaging and the time before it ends up at a landfill. It doesn't say what the bag is made from which would be interesting to find out. This is a clever way of re-using something beyond its original use, taking on the concept of the shopping re-usable bags that we see all over supermarkets today.
Coca-Cola 2nd Lives:
The video shows a new "kit" that Coca-Cola have introduced that give their bottles a "2nd life" so they are being used again and again.
This kit includes a spray top, bubble stick and a water gun attachment. These all screw on top of the bottle and used in various different ways, again to pro-long the life of the product packaging while entertaining people.
I think it was a good use of the bottles, especially as this was launched in countries that toys and extras that make life a little be easier, are hard to come by. And introducing things that could enhance their lives is always a positive thing. Though in doing this, I question the packaging and the actual materials that have been used to make the accessories. While re-using the bottles, so not sending them to landfill, I am unsure what materials are used for the attachments and weather they are recycled materials or environmentally friendly?? I do not know.
Thoughts:
Both of these are from BIG brands, that are very much in the public eye, and so doing something that is a positive and environmentally friendly is something that they must(?) do in order to continue being accepted in the consumer world. Companies are responsible for the efforts and procedures they must put in, in order for them to make a positive if not reduce their carbon footprint. So you have to ask yourself are these companies doing it for the right reasons? Im sure if i were to delve enough into this quite political world we would find the answers, but really with my limited resources, I think the answer would all ways come about "yes, of course we are doing it all to help the environment and not just to look good and caring as a company"......*cough* Something my lecturer called, "Greenwashing".
Greenwashing, when a company or organization spends more time and money into marketing and advertising that are "green", than actually putting them into practice that actually minimizes the impact on the environment. Companies do this to make themselves and their business look or sound like they are really helping the environment and by the consumer going with them, they are too, sometimes this is the case, sometimes not. The thing is, the business's need to realise that by actually helping the environment they could save a lot of money and time and materials. It can be a win-win situation if you put your mind to it.
No comments:
Post a Comment