Task 02

Nike Sustainability Strategy:

The Eco-design Manifesto

2 Design to minimize the ecological footprint of the product/material/service products -taking steps to reduce the waste in footwear and packaging and greenhouse gases.
5 Design to exclude the use of substances toxic or hazardous to human and other forms of life at all stages of the product/material/service product's life - cycle - 95% reduction in toxins in shoes
6 Design to engender maximum benefits to the intended audience and to educate the client and the user and thereby create a more equable future - They have a captured audience who already buy their product above other brands so will be open to be educated about sustainability.
8 Design to exclude innovation lethargy by re-examining original assumptions behind existing concepts and products/materials/service products - Nike have been prepared to examine their manufacturing methods and change them to meet needs and wants.
12 Design to foster debate and challenge the status quo surrounding existing products/materials/service products - I do not think this video makes it clear to the reasons behind the changes, it states facts about what they have reduced, but not necessarily the point behind it all
14 Design to create more sustainable products/materials/service products for a more sustainable future - the video is what this is about, saying how they are becoming more sustainable